Monday
Sunday
Target Market
Yummy Mummy's trying to give their children healthy food
Healthy people
People passionate about foods
Young families
Healthy people
People passionate about foods
Young families
Answered questions about our company
Target Market
Yummy mummy's trying to give the children healthy food
Healthily people
People passionate about foods
Who we are?
Rediscovering British food
When was the last time u had a broccoflower?
Independent company called broccoflower
Organic food grown only in britain
How we came across this opportunity?
Trends:
Pop up shops
Health foods
Slow foods
Cafe culture
Organic foods
Problems:
Independent company's being taking over by corporate
Import more than we export British foods
Dosent have our own national identity for foods
Solution:
Pop up shop for a trail that inky sells local and British foods
Using our countries ingredients to raise our awareness
Benefits:
Organic - wouldn't introduce toxins into there body's! - mothers n parents
Giving business to smaller food companies n farmers
Supporting british food economy
Raising the awareness of our own countries food and what we can grow
Re eventing traditional british food values
Promoting healthy eating and lifestyle values
Our vision
to raise awareness of organic British foods and promote healthy eating.
Harvest potential
Research how we are going to source it - Rosie
Where we going to place it, city's - costs - april
What is it? What are we selling?
Seasonal organic foods
Selling food and getting a healthy lifestyle
1. Smoothies
2. Recipes
3. Veggie boxes
4. Meats and diary
Have a Monthly event - foods of the season
What we sell this season
Market size gap/ segmentation
Research -go to locations
Small Market based, organic trends are still growing
Competitors
Tesco
Asda
Any supermarket that has organic range - large amount
The British corner shop
The green box company
Local food company
Report organic market - research
Mary porters - saved a green grocer
Forecasts
Research
Research area shops that attract the same target audience
Eat seasons.co.uk
Facts and figures and sources of evidence
Research!!!!
The customer-show Images n words
Passionate about food and awareness of organic british foods
Young professionals, yummy mummys, young families, retired age, pre pension adults
(research salary)
USP
British food awareness
Healthy eating
organic food
Channel partners and networks
Want to be approved by soil association
Examples of campaigns we might use
The cooples advert - example model of advertising
Collage of pictures
Research - jess
Prices
pricing supermarkets -research me
Local green grocers - research me
seasonal foodsv-research
Wholesale price
How much our Mark up is going to be
Discount and loyalty schemes
Anything that's not been sold at the end if the day
Food that will go off , will be given away
Recipe cards
give them away when u make a purchase
Work out the print cost, sell as how many penny's each
Marketing budget- little costs (recycled)
Research
Print costs
Paper bag and stickers
Demain - websites
Food magazines
Sales channels
Pop up shops
Bring out own range
Recipe books - amazon and in store
Any book store
Risk assessment
Farming problems
IP
Production and delivery
Corporate responsibilities
Partner ships and other companies
What investments are needed
Initial investment and cash flow
Yummy mummy's trying to give the children healthy food
Healthily people
People passionate about foods
Who we are?
Rediscovering British food
When was the last time u had a broccoflower?
Independent company called broccoflower
Organic food grown only in britain
How we came across this opportunity?
Trends:
Pop up shops
Health foods
Slow foods
Cafe culture
Organic foods
Problems:
Independent company's being taking over by corporate
Import more than we export British foods
Dosent have our own national identity for foods
Solution:
Pop up shop for a trail that inky sells local and British foods
Using our countries ingredients to raise our awareness
Benefits:
Organic - wouldn't introduce toxins into there body's! - mothers n parents
Giving business to smaller food companies n farmers
Supporting british food economy
Raising the awareness of our own countries food and what we can grow
Re eventing traditional british food values
Promoting healthy eating and lifestyle values
Our vision
to raise awareness of organic British foods and promote healthy eating.
Harvest potential
Research how we are going to source it - Rosie
Where we going to place it, city's - costs - april
What is it? What are we selling?
Seasonal organic foods
Selling food and getting a healthy lifestyle
1. Smoothies
2. Recipes
3. Veggie boxes
4. Meats and diary
Have a Monthly event - foods of the season
What we sell this season
Market size gap/ segmentation
Research -go to locations
Small Market based, organic trends are still growing
Competitors
Tesco
Asda
Any supermarket that has organic range - large amount
The British corner shop
The green box company
Local food company
Report organic market - research
Mary porters - saved a green grocer
Forecasts
Research
Research area shops that attract the same target audience
Eat seasons.co.uk
Facts and figures and sources of evidence
Research!!!!
The customer-show Images n words
Passionate about food and awareness of organic british foods
Young professionals, yummy mummys, young families, retired age, pre pension adults
(research salary)
USP
British food awareness
Healthy eating
organic food
Channel partners and networks
Want to be approved by soil association
Examples of campaigns we might use
The cooples advert - example model of advertising
Collage of pictures
Research - jess
Prices
pricing supermarkets -research me
Local green grocers - research me
seasonal foodsv-research
Wholesale price
How much our Mark up is going to be
Discount and loyalty schemes
Anything that's not been sold at the end if the day
Food that will go off , will be given away
Recipe cards
give them away when u make a purchase
Work out the print cost, sell as how many penny's each
Marketing budget- little costs (recycled)
Research
Print costs
Paper bag and stickers
Demain - websites
Food magazines
Sales channels
Pop up shops
Bring out own range
Recipe books - amazon and in store
Any book store
Risk assessment
Farming problems
IP
Production and delivery
Corporate responsibilities
Partner ships and other companies
What investments are needed
Initial investment and cash flow
Friday 13th session NOTES
Don't assume there going to know what your talking about
Business plan
What steps do you need to take to make your concept happen
Is the Market set to change?
Research trends
Relate to a problem
Cone up with commercial solution
Explore viability
No more than 3000 words
Can be film of PDF version of slide show with notes
Check spelling (don't rely on spell check)
Front page - title( logo),name and contact details
Summary
Excite the reader:sell,sell,sell
The team - who you are
The opportunity (how u came across it)
Your vision
Harvest potential
The product or service
What is it?
The Market
Market size,gaps,segmentation
Competitors
Trends&forecasts
Trends and figures
For report - use images
Evidence what you say
Your customer
Who is your customer-show images with words
USP
Unique- sets u apart from your competition, positioning you the moral logical choose
Selling- persuades another to exchange money for a product or service
Proposition - proposal or offer
Marketing plan
Channels, partners, networks
Pricing, discounts, loyalty schemes and so on
Defend/ explain marketing budget
Include examples of campaigns/ marketing material - that u have carried out or ones that you aspire to
Sales channels
Where and how u going to sell? Images
Your competition
Direct vs indirect competition
Levels of saturation in the markets
Images
Research design and development
Where are you at?
IP (applications, patents granted and so on)
Prototypes
Other products in pipeline?
Strategy. Difficulties and risks, dependencies
Make sure you research enough
Manufacturing and operations
How u ban produce and deliver
Corporate responsibility
Distribution and production partners
How will these things change as company develops and grows?
(economic of scale)
Distribution
Action plan
What will u do and when
Credibility testers- what do you base that on?
Sequence to add value
Reduce dependencies
Agreements, contracts, deadlines
Refer to and explain appended gantt chart
Economy and finance
Appendices
Team cvs
Surveys, research, quotes
Patents,
Business plans that don't fly
Not protectable
Wild/unproven/not back up
Arrogance/overly optimistic/
Boring/ too long. Not ambitious enough
Naive about hurdles, industry
Sloppy presentation
Not enough harvest potential for investors
Business plans That do fly
Good basic idea
Financial promise
Good team
Entrepreneurs proven commitment & insight
Credible and focused plan
Passion and sanity
Business pitch
Persuade and sell ( not a presentation )
Sell the benefits
Benefits for our product
Very healthy
Supporting the UK economy
Giving business to smaller food companies and farmers
Where we getting it from?
1. Smoothies
2. recipes
3. Food samples
4. Veggie boxes
5. Sponsoring farmers
Start of with introducing the company
5 minutes
Marked on:
how skilful u sell ur idea
How well put together the pitch is
How convincing your pitch is
Body language
Next session
Upload presentation wednesday
Business plan
What steps do you need to take to make your concept happen
Is the Market set to change?
Research trends
Relate to a problem
Cone up with commercial solution
Explore viability
No more than 3000 words
Can be film of PDF version of slide show with notes
Check spelling (don't rely on spell check)
Front page - title( logo),name and contact details
Summary
Excite the reader:sell,sell,sell
The team - who you are
The opportunity (how u came across it)
Your vision
Harvest potential
The product or service
What is it?
The Market
Market size,gaps,segmentation
Competitors
Trends&forecasts
Trends and figures
For report - use images
Evidence what you say
Your customer
Who is your customer-show images with words
USP
Unique- sets u apart from your competition, positioning you the moral logical choose
Selling- persuades another to exchange money for a product or service
Proposition - proposal or offer
Marketing plan
Channels, partners, networks
Pricing, discounts, loyalty schemes and so on
Defend/ explain marketing budget
Include examples of campaigns/ marketing material - that u have carried out or ones that you aspire to
Sales channels
Where and how u going to sell? Images
Your competition
Direct vs indirect competition
Levels of saturation in the markets
Images
Research design and development
Where are you at?
IP (applications, patents granted and so on)
Prototypes
Other products in pipeline?
Strategy. Difficulties and risks, dependencies
Make sure you research enough
Manufacturing and operations
How u ban produce and deliver
Corporate responsibility
Distribution and production partners
How will these things change as company develops and grows?
(economic of scale)
Distribution
Action plan
What will u do and when
Credibility testers- what do you base that on?
Sequence to add value
Reduce dependencies
Agreements, contracts, deadlines
Refer to and explain appended gantt chart
Economy and finance
Appendices
Team cvs
Surveys, research, quotes
Patents,
Business plans that don't fly
Not protectable
Wild/unproven/not back up
Arrogance/overly optimistic/
Boring/ too long. Not ambitious enough
Naive about hurdles, industry
Sloppy presentation
Not enough harvest potential for investors
Business plans That do fly
Good basic idea
Financial promise
Good team
Entrepreneurs proven commitment & insight
Credible and focused plan
Passion and sanity
Business pitch
Persuade and sell ( not a presentation )
Sell the benefits
Benefits for our product
Very healthy
Supporting the UK economy
Giving business to smaller food companies and farmers
Where we getting it from?
1. Smoothies
2. recipes
3. Food samples
4. Veggie boxes
5. Sponsoring farmers
Start of with introducing the company
5 minutes
Marked on:
how skilful u sell ur idea
How well put together the pitch is
How convincing your pitch is
Body language
Next session
Upload presentation wednesday
Wednesday
My Role
- How things can be displayed and presented
- The digital design outline of the shop
- Gather a feeling of costs, how much the store would cost
Eden project
We originally looked at the eden project, and was going to style our pop up shop in this style, but we found using an actual store would be more appropriate.
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