Target Market
Yummy mummy's trying to give the children healthy food
Healthily people
People passionate about foods
Who we are?
Rediscovering British food
When was the last time u had a broccoflower?
Independent company called broccoflower
Organic food grown only in britain
How we came across this opportunity?
Trends:
Pop up shops
Health foods
Slow foods
Cafe culture
Organic foods
Problems:
Independent company's being taking over by corporate
Import more than we export British foods
Dosent have our own national identity for foods
Solution:
Pop up shop for a trail that inky sells local and British foods
Using our countries ingredients to raise our awareness
Benefits:
Organic - wouldn't introduce toxins into there body's! - mothers n parents
Giving business to smaller food companies n farmers
Supporting british food economy
Raising the awareness of our own countries food and what we can grow
Re eventing traditional british food values
Promoting healthy eating and lifestyle values
Our vision
to raise awareness of organic British foods and promote healthy eating.
Harvest potential
Research how we are going to source it - Rosie
Where we going to place it, city's - costs - april
What is it? What are we selling?
Seasonal organic foods
Selling food and getting a healthy lifestyle
1. Smoothies
2. Recipes
3. Veggie boxes
4. Meats and diary
Have a Monthly event - foods of the season
What we sell this season
Market size gap/ segmentation
Research -go to locations
Small Market based, organic trends are still growing
Competitors
Tesco
Asda
Any supermarket that has organic range - large amount
The British corner shop
The green box company
Local food company
Report organic market - research
Mary porters - saved a green grocer
Forecasts
Research
Research area shops that attract the same target audience
Eat seasons.co.uk
Facts and figures and sources of evidence
Research!!!!
The customer-show Images n words
Passionate about food and awareness of organic british foods
Young professionals, yummy mummys, young families, retired age, pre pension adults
(research salary)
USP
British food awareness
Healthy eating
organic food
Channel partners and networks
Want to be approved by soil association
Examples of campaigns we might use
The cooples advert - example model of advertising
Collage of pictures
Research - jess
Prices
pricing supermarkets -research me
Local green grocers - research me
seasonal foodsv-research
Wholesale price
How much our Mark up is going to be
Discount and loyalty schemes
Anything that's not been sold at the end if the day
Food that will go off , will be given away
Recipe cards
give them away when u make a purchase
Work out the print cost, sell as how many penny's each
Marketing budget- little costs (recycled)
Research
Print costs
Paper bag and stickers
Demain - websites
Food magazines
Sales channels
Pop up shops
Bring out own range
Recipe books - amazon and in store
Any book store
Risk assessment
Farming problems
IP
Production and delivery
Corporate responsibilities
Partner ships and other companies
What investments are needed
Initial investment and cash flow
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