Don't assume there going to know what your talking about
Business plan
What steps do you need to take to make your concept happen
Is the Market set to change?
Research trends
Relate to a problem
Cone up with commercial solution
Explore viability
No more than 3000 words
Can be film of PDF version of slide show with notes
Check spelling (don't rely on spell check)
Front page - title( logo),name and contact details
Summary
Excite the reader:sell,sell,sell
The team - who you are
The opportunity (how u came across it)
Your vision
Harvest potential
The product or service
What is it?
The Market
Market size,gaps,segmentation
Competitors
Trends&forecasts
Trends and figures
For report - use images
Evidence what you say
Your customer
Who is your customer-show images with words
USP
Unique- sets u apart from your competition, positioning you the moral logical choose
Selling- persuades another to exchange money for a product or service
Proposition - proposal or offer
Marketing plan
Channels, partners, networks
Pricing, discounts, loyalty schemes and so on
Defend/ explain marketing budget
Include examples of campaigns/ marketing material - that u have carried out or ones that you aspire to
Sales channels
Where and how u going to sell? Images
Your competition
Direct vs indirect competition
Levels of saturation in the markets
Images
Research design and development
Where are you at?
IP (applications, patents granted and so on)
Prototypes
Other products in pipeline?
Strategy. Difficulties and risks, dependencies
Make sure you research enough
Manufacturing and operations
How u ban produce and deliver
Corporate responsibility
Distribution and production partners
How will these things change as company develops and grows?
(economic of scale)
Distribution
Action plan
What will u do and when
Credibility testers- what do you base that on?
Sequence to add value
Reduce dependencies
Agreements, contracts, deadlines
Refer to and explain appended gantt chart
Economy and finance
Appendices
Team cvs
Surveys, research, quotes
Patents,
Business plans that don't fly
Not protectable
Wild/unproven/not back up
Arrogance/overly optimistic/
Boring/ too long. Not ambitious enough
Naive about hurdles, industry
Sloppy presentation
Not enough harvest potential for investors
Business plans That do fly
Good basic idea
Financial promise
Good team
Entrepreneurs proven commitment & insight
Credible and focused plan
Passion and sanity
Business pitch
Persuade and sell ( not a presentation )
Sell the benefits
Benefits for our product
Very healthy
Supporting the UK economy
Giving business to smaller food companies and farmers
Where we getting it from?
1. Smoothies
2. recipes
3. Food samples
4. Veggie boxes
5. Sponsoring farmers
Start of with introducing the company
5 minutes
Marked on:
how skilful u sell ur idea
How well put together the pitch is
How convincing your pitch is
Body language
Next session
Upload presentation wednesday
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