In the first E&E session our group came up with and made notes on the following trends:
1. "Food Delivery" - for example the brands Greenbox and Graze.
2. "Being Paperless" - for example Ravensbourne is a digital University and refuses to give out paper or use paper for project briefs. Paperless banking, using online statements etc. E-mailed receipts from the likes of Apple.
3. "Random acts of Kindness" - for example companies such as o2 and Orange etc giving freebies to customers. Products being given out for free at train stations etc, food, tea, flowers.
4. "City Holidays" - I didn't take any notes for this one, sorry!
5. "Being Owner-less" - the idea of renting rather than owning. Examples of this include: Boris Bikes, Avella handbags, (bag borrow & steal) Streetcar, Girl Meets Dress and Lucy in Disguise.
No comments:
Post a Comment